The Perfect PA is committed to protecting your privacy.  This policy is designed to help you understand how we collect, use and safeguard the information you provide to us.

For purposes of this Agreement, “Site” refers to the Company’s website, which can be accessed at  The terms “we”, “us”,  and”our” refer to the Company.  “You” refers to you, as a user of our Site.

What data we collect about you, for what purpose and on what grounds we process it

The Perfect PA collects “Non-Personal Information” and “Personal Information” in the categories described below:

Usage data – The Perfect PA will process information about your use of our website and services (“usage data”).  The usage data may include:

  1. Browser types and versions used
  2. Operating system used by the accessing system
  3. Website from which an accessing system reaches our website (so-called referrers)
  4. Sub-websites
  5. Date and time (so-called timestamp) of access to the Internet site
  6. Internet Protocol address (IP address)
  7. Internet service provided (ISP) of the accessing system
  8. Geographical location of the user
  9. Page views and site navigation paths
  10. Pattern of the users’ use of the service with regards to timing and frequency
  11. Any other similar data and information that may be used in the event of attacks on our information technology systems

The source of the usage data is Google Analytics.  The usage data collected is needed to:

  1. Deliver the content of our website correctly
  2. Optimise the content of our website as well as any advertisement
  3. Ensure the long-term viability of our information technology systems and website technology
  4. Provide law enforcement authorities with the information necessary for criminal prosecution in case of a cyber-attack

Enquiry data, correspondence data and customer relationship data – The Perfect PA may process information contained in any enquiry you submit to us regarding our services (“enquiry data”).  If a user contacts us via email or via the contact form on our website, the personal information transmitted by the user is automatically stored. The personal information may include:

  1.  The user’s contact information
  2. The user’s name
  3. The name of the user’s employer
  4. The user’s job title or role
  5. The metadata associated with the communication
  6. Information contained in communications between the user and The Perfect PA

Such personal data transmitted on a voluntary basis by a user to The Perfect PA are stored for the purpose of processing or contacting the user, managing our relationships with customers, keeping records of communication with the user, and promoting our products and services to customers.

How we use and share information

Personal information – Except as otherwise stated in this Privacy Policy, we do not sell, trade, rent or otherwise share for marketing purposes, your Personal Information with third parties without your consent.  We do share Personal Information with vendors who are performing services for the Company, such as the servers for our email communications who are provided access to user’s email addresses for purposes of sending emails from us.  Those vendors use your Personal Information only at our discretion and in accordance with our Privacy Policy.  In general, the Personal Information you provide to us is used to help us communicate with you.  For example, we use Personal Information to contact users in response to questions, solicit feedback from users, provide technical support and inform users about promotional offers.

Non-Personal Information – In general, we use Non-Personal Information to help us improve the service and customise the user experience.  We also aggregate Non-Personal Information in order to track trends and analyse use patterns on the Site.  This Privacy Policy does not limit in any way our use or disclosure of Non-Personal Information and we reserve the right to use and disclose such Non-Personal Information to our partners, advertisers and other third parties at our discretion.

Legal purpose of the processing of personal data – The Perfect PA may process any of your personal information identified in this Privacy Policy where necessary for the establishment, exercise or defense of legal claims, both in court proceedings and in an administrative or out-of-court procedure.  The legal basis for this processing is the protection and assertion of our legal rights, your legal rights and the legal rights of others.

The Perfect PA may also process any of your personal information identified in this Privacy Policy where necessary for the purposes of obtaining or maintaining insurance coverage, managing risks, fulfillment of tax obligations, or obtaining professional advice.  The legal basis for this processing is the proper protection of our business against risks.


Retaining and deleting your personal information

We will only retain your personal information for as long as necessary to fulfill the purposes we collected it for, including the purposes of satisfying any legal, accounting or reporting requirements.

Your data protection rights under the General Data Protection Regulation (GDPR)

If you are a resident of the EEA, you have the following data protection rights:

  • If you wish to access, correct, update, or request deletion of your personal information, you can do so at any time by emailing
  • In addition, you can object to the processing of your personal information, ask us to restrict the processing of your personal information or request portability of your personal information.
  • You have the right to opt-out of marketing communications we send you at any time.  You can exercise this right by clicking on the “unsubscribe” or “opt-out” link in the marketing emails we send you.  To opt-out of other forms of marketing, pleas contact us by emailing
  • Similarly, if we have collected and process your personal information with your consent, then you can withdraw your consent at any time.  Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect the processing of your personal information conducted in reliance on lawful processing grounds other than consent.
  • You have the right to complain to a data protection authority about our collection and use of your personal information.  For more information please contact your local data protection authority.

We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws.

Links to other websites

As part of the service we may provide links or compatibility with other websites or applications.  However, we are not responsible for the privacy practices employed by those websites or the information or content they contain.  This Privacy Policy applies solely to information collected by us through the Site and the Service.  Therefore, this Privacy Policy does not apply to your use of a third party website accessed by selecting a link on our Site or via our Service.  To the extent that you access or use the Service through, or on another website or application, then the Privacy Policy of that other website or application will apply to your access or use of that site or application.  We encourage our users to ready the privacy statements of other websites before proceeding to use them.


We may update this policy from time to time by publishing a new version on our website.  You should check this page occasionally to ensure you are happy with any changes to this policy.  We may notify you of significant changes to this policy by email or by placing a prominent notice on our site.  Significant changes will go into effect 30 days following such notification.  Non-material changes or clarifications will take effect immediately.  You should periodically check the site and this privacy page for updates.

Contact us

This website is owned and operated by The Perfect PA.  We are registered with the UK Information Commissioner’s Office (ICO) under registration number ZA485288

You can contact our data protection officer at

By accessing, browsing or otherwise using the Site you confirm that you have read and agreed to this Privacy Policy.  If you do not agree with any part of this Privacy Policy you should not use the Site or use our services.

If you have any questions regarding this Privacy Policy or the practices of the Site, please contact us by sending an email to

This Privacy Policy was last updated on 25 July 2019

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